Rex Reach | Real Estate Marketing, Simplified (2024)

Rex Reach | Real Estate Marketing, Simplified (1)

Rex Reach | Real Estate Marketing, Simplified (2)

Reach thousands of potential buyers and sellers, while effectively promoting your brand with Rex Reach. Effortlessly connect with millions of users online using our 26+ digital ad formats specifically designed for Facebook, Instagram, and the Google display network.

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Join over 2,000 agencies using Rex Reach to attract new prospects

Rex Reach | Real Estate Marketing, Simplified (10)

Build interest on listings and grow your prospecting efforts

Elevate your real estate marketing and reach more buyers and sellers through social media and the web.

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Reach more people

Rex Reach is the real estate marketing solution that allows you to connect with over 90% of people online through social media and digital real estate advertising. Your brand and listings are given instant access to where people spend the most time - online. This is done through digital ads placed on websites, Facebook, Instagram and Google.

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Build up brand awareness for yourself or your agency

Rex Reach | Real Estate Marketing, Simplified (15)

Multiple campaign types to get the best return on your ad spend

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Promote your just sold/listed properties to those people looking to buy

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Target precisely

Reaching more prospects is great, however finding the right ones is better. This is where Rex Reach’s advanced targeting formulas come into play. We’ve done the hard work for you by defining key audience groups, be it vendors, investors, first time buyers, commercial and many more. The precision of our targeting can be made on a city level, or if you’d like even narrower, on a postcode basis.

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Easily customise your target audience

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Choose from a series of preset audience groups to make real estate adverts an easy process

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Engage seamlessly

Continue engaging with leads past your initial interaction by launching campaigns that retarget your database, allowing you to not only reach new prospects, but also provide more opportunities for conversion.

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90%

Online Coverage

19 billion

Ad Impressions

2X

More Web Traffic

1 million

Enquiries this year

Rex Reach | Real Estate Marketing, Simplified (25)

Reach prospects where they spend most of their time

Digital advertising allows you to reach more prospects quicker and cheaper than traditional real estate advertising.

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Rex Reach | Real Estate Marketing, Simplified (27)

advertise

Reach the right people, at the right time

Rex Reach identifies signals of potential buyers across Facebook, Instagram & Google so your property gets in front of the right audience at the right time. On top of that our advert Performance Formula analyses which combination of images and words are attracting buyer interest, to maximise your properties online appeal.

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A simple, terrific way to get a message out to a target audience of thousands.

— Andrew Blaxland

Principal l LREA & Auctioneer at Richardson & Wrench Southern Highlands

Rex Reach | Real Estate Marketing, Simplified (29)

Rex Reach | Real Estate Marketing, Simplified (30)

Rex Reach | Real Estate Marketing, Simplified (31)

coverage

Ace your real estate marketing efforts

Digital ads are a great way to build up your real estate brand – whether thats your listings, your agency, or yourself.

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Advertise listings

Supercharge your real estate marketing with built-in buyer categories, your CRM contacts and website visitors so you're always targeting the right people.

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Advertise your agency

Advertise your real estate agency to reach homeowners before they’re looking to sell. Get called into more appraisals and plant the seeds for your next sale.

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Advertise yourself

Become the agent of choice by promoting your personal brand in your area. Market your specialised skill set and stand out from the crowd.

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Ready to start growing? Get your brand online in seconds.

Book a Demo

Rex Reach | Real Estate Marketing, Simplified (35)

Fast. Targeted. Simple.

Rex Reach is like having a dedicated real estate marketing agency on hand to generate multiple variations of your property listing, just sold or branding campaign ads across multiple platforms and sizes... all in a few clicks.

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Rex Reach | Real Estate Marketing, Simplified (36)

Rex Reach | Real Estate Marketing, Simplified (37)

easy to use

Quick and easy ad generation

Rex Reach is the ultimate real estate marketing solution for agents who want to create effective ads with minimal time and effort. Quickly generate ads for Facebook, Instagram, and millions of websites through the Google display network. Our 26+ ad formats are specifically designed for the real estate industry, making it easy for you to showcase your properties and promote your brand.

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Using Rex Reach, they have it all set up. You literally click 3 or 4 buttons and it targets all of the people that you want.

— Graeme Carmichael


Sales Manager for Agent Growth at 
LJ Hooker Property Centre

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Rex Reach | Real Estate Marketing, Simplified (40)

Rex Reach | Real Estate Marketing, Simplified (41)

QUICK & EFFICIENT

Get started in just a few clicks

The Rex Reach is designed and built to make digital advertising for real estate easy. You can launch a campaign in just a few clicks and get easy to digest valuable reports you can share with vendors.

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Add content

Add photos and information about your listing, agency or agent. Connect Rex CRM to automatically pull in your data.

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Review your audience

Rex Reach determines the best audience for your ads, including your website visitors and CRM contacts. If you want to get tricky, Rex Reach also lets you edit your audience.

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Set a budget

Choose a budget package for your new campaign. Rex Reach estimates the number of people your ads will reach, for the budget.

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See how this agency is on track for 1,000 sales a year with Rex Reach

Read Case Study

Graeme Carmichael, Sales Manager at LJ Hooker

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Ready to start growing your real estate brand?

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Generate ads in a few clicks

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Target your audience

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Set your budget and launch

Book a demo

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Rex Reach | Real Estate Marketing, Simplified (51)

Reach a wider audience
with these resources

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2022 Digital Strategy Guide to expand your real estate agency

Looking for agency success in 2022? Our 2022 Digital Strategy Guide shares how to update your digital marketing for the modern age, and start reaping the benefits. Download it now!

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Rex Reach transforms Raine & Horne’s digital marketing strategy

As a fourth generation and 100% family owned Australian business, Raine & Horne have long remained at the forefront of the real estate industry. With such a long-standing history, Raine & Horne continues to find new strategies to remain leaders in the property sector and are showing no signs of slowing down.

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Ace your marketing efforts

Ace your digital marketing efforts in your estate agency with simple tips and tricks that will get you a ton of new business in 2022!

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campaign pricing

Simple pay as you reach pricing plans

No matter your agency size or type we offer simple pay as you go options on our advertising campaigns.

Get Pricing

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Rex Reach | Real Estate Marketing, Simplified (57)

Introducing the better way to generate business

Rex Websites is part of a powerful suite that makes it easy to reach and engage with millions of people online and effortlessly convert them into vendors and buyers. All through streamlined digital platforms designed for your brand.

Explore Grow Suite

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INTEGRATIONS

Deeply integrated
 out of the box

Our products are deeply integrated for maximum performance, becoming more powerful than the sum of its parts. As an extra bonus our tools are 100% fully open API, allowing further integration with custom tools and off the shelf 3rd party integrations.

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Questions. Answered.

We’ve compiled a few frequently asked questions below. If you have a question not answered here. Please contact our a member of our sales team, who will be more than happy to assist you.

How are Reach's audience segments made?

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Rex Reach | Real Estate Marketing, Simplified (61)

Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of real estate knowledge / research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.

Does Rex Reach adjust real estate adverts based on performance?

Rex Reach | Real Estate Marketing, Simplified (62)

Rex Reach | Real Estate Marketing, Simplified (63)

Reach uses an Ad Optimisation Formula - it's a unique rule-based formula which acts like a smart marketer, who knows how to improve ads, allocate the budget or tweak the audience for each ad to get the most from the selected budget.

Does Reach support video ads?

Rex Reach | Real Estate Marketing, Simplified (64)

Rex Reach | Real Estate Marketing, Simplified (65)

Yes - Reach supports video ads for both listing and branding campaigns.

The most important thing to note is that you must upload the video to Reach directly. Facebook doesn’t allow YouTube, Vimeo or other links.

Other things to keep in mind are:

  • Length: We recommend you keep your videos around 15 seconds — as people’s attention spans drop off after that. However, anything below 60 seconds is ok. Facebook supports ridiculously long videos (up to 240 minutes) — but anything longer than a minute won’t be able to be published on Instagram or as an in-stream video, so keep it short and sweet.
  • Format: Reach supports all common video formats — mp.4, .mov, .avi, .mkv, .ogv, .gif, .wmv… the list goes on. It’s highly unlikely you’ll find a video format we don’t support — especially if you’re using a professional videographer.
  • Resolution: For crystal clear videos, we recommend your videos be at least 600 pixels wide. So, make sure you’re uploading high quality videos — ideally shot in HD.
  • File size: We want you to be able to show off your listings in all their high-res glory — so Reach supports videos up to 4GB in size. That’s huge.

Where on Facebook, Instagram and the Google Display network do Reach ads appear?

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Rex Reach | Real Estate Marketing, Simplified (67)

Your ads will be visible on mobile, tablet and desktop devices.

Facebook Ads will appear on:

  • Newsfeed - single image
  • Newsfeed - video
  • Newsfeed - 5 image carousel including agency logo
  • Instant articles - single image
  • Desktop column (right side of newsfeed) - single image
  • Marketplace - single image
  • Messenger inbox - single image
  • Facebook stories - single image
  • Facebook stories - video

Instagram Ads will appear on:

  • Instagram feed - single image
  • Instagram feed - video
  • Instagram feed - 5 image carousel including agency logo
  • Instagram stories - single image
  • Instagram stories - video

Google Ads will appear on:

  • Youtube - 2 images
  • Gmail - 1 image and 1 text
  • Display network - 17 images

Want more leads and listings?

In a highly competitive market the overall aesthetics and usability of your site is critical to winning new businesses. Attract more listings with a site that truly reflects the image and philosophy of your brand while providing a seamless user experience.

From beautiful listings pages, agent profiles, and client testimonials, to high resolution imagery, video and 3D property tours. Siteloft’s sites integrate all the features to position your agency at the top of the market. Not only this but Siteloft’s fully responsive designs allow you to capitalise on the huge percentage of traffic that comes from mobile devices, ensuring that prospects have easy access to all your listings and enjoy a seamless user experience wherever they may be.

Integrate your website and CRM for increased performance. Remove double data entry by synching listings from your CRM. Automatically populate page title and meta data from listing data in your CRM to improve organic search rankings. Maintain a clean database by syncing new leads to existing contacts.

Rex Reach | Real Estate Marketing, Simplified (68)

Rex Reach | Real Estate Marketing, Simplified (69)

Like what you see?
Book a full demo today!

By booking a demo you agree to us contacting you and using your details for marketing purposes as per our privacy policy.

Rex Reach | Real Estate Marketing, Simplified (70)
Rex Reach | Real Estate Marketing, Simplified (2024)

FAQs

What is rex reach? ›

Rex Reach is the real estate marketing solution that allows you to connect with over 90% of people online through social media and digital real estate advertising. Your brand and listings are given instant access to where people spend the most time - online.

What is the marketing concept in real estate? ›

Real estate marketing is a complex of measures taken to find buyers or tenants for real property. It's conducted through sales, rental, or leasing agents who represent the property owner to inform prospective buyers or tenants of the benefits of buying, renting, or leasing the advertised property.

How does real estate marketing work? ›

Real estate marketing is all about showcasing properties to potential buyers or renters in a way that captures their attention and ultimately leads to a successful transaction.

Is Rex a CRM? ›

With the Rex Sales and Lettings CRM Mobile App, you have a fully functional CRM in your pocket. Manage leads, listings, contacts and inspections on the go.

What are the 4 P's of marketing in real estate? ›

If you've been working as a professional marketer anytime in the last 60 years, you are likely familiar with the four Ps of real estate marketing: product, price, place and promotion. The four Ps are often referred to as the “marketing mix” and encompass a range of factors that are considered when marketing a product.

What type of marketing is best for real estate? ›

Here are some solid recommendations to help you work content into your real estate marketing plan.
  • Invest in branding and design.
  • Film video walkthroughs to share.
  • Use drone photography.
  • Market listings with virtual staging.
  • Cross-promote your open house.
  • Ask for referrals.
  • Create or join a referral network.
Apr 12, 2024

What are the two elements of marketing real estate listings? ›

Product and place are two important Ps in real estate marketing.

What does the average realtor spend on marketing? ›

Most agents suggest you spend about 10% of your commission income on marketing. But if you're just getting started, that might not amount to much. New agents may struggle to find $1,000 or more to spend.

How much should a realtor spend on marketing? ›

The amount of money you should spend on marketing as a real estate agent is entirely dependent on your income and available resources. Most agents recommend allocating 10% of your commission money to marketing.

Why is real estate marketing important? ›

Creating a lasting brand presence is more than just a marketing tool —it's the foundation upon which real estate professionals build trust and credibility. Marketing, when done right, introduces agents and agencies to potential clients in a way that goes beyond mere transactions.

What is the marketing strategy? ›

A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers.

What is push and pull marketing in real estate? ›

If you find yourself constantly reaching out to the public to find potential vendors or educating them on your available listings you are pushing. When individuals seek you out to find or sell properties, congratulations you are successfully pulling. A pull marketing strategy typically can't deliver results overnight.

What is the outlook for the real estate industry in 2024? ›

“Home prices are expected to rise roughly in line with consumer price inflation and wage growth over the next two years.” NAR predicts that median home prices will increase 1.8 percent over the course of 2024.

What does Rex do on PAW Patrol? ›

Rex is a recurring character who debuted in the Season 7 episode, "Dino Rescue: Pups and the Lost Dino Eggs". His primary purpose is to help dinosaurs and the PAW Patrol on their Dino Rescue missions, usually for communicative purposes.

What is Rex from PAW Patrol tag line? ›

Let's dino do this! Rex's first catchphrase. Let's roar to the rescue! Rex's second catchphrase.

What is at Rex strength? ›

rex—about 35,000 newtons— or to the puny biting power of humans: 300 newtons. Previous bite force estimates for juvenile T. rexes—based on reconstruction of the jaw muscles or from mathematically scaling down the bite force of adult T. rexes—were considerably less, about 4,000 newtons.

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